![A collection of ZURU Hug-A-Lumps weighted plush toys in various animal shapes.](http://cuddlyden.com/cdn/shop/articles/2a9408f84fe31d47b18f0a431b3aea2d.png?v=1734849654&width=1100)
ZURU's Hug-A-Lumps: The Plush Companions for Comfort and Calm
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Discover the Hug-A-Lumps Experience
Introducing Hug-A-Lumps by ZURU, a delightful series of weighted plush toys designed to provide cozy comfort and stress relief. Each character, crafted from super-soft velour, offers the soothing weight reminiscent of a comforting blanket.
Meet Your New Plush Friends
The initial lineup features eight charming characters: Dino, Duck, Pug, Kitten, Crocodile, Sloth, Goose, and Bunny. These plushies are not just toys; they're companions that bring joy to children and adults alike.
Benefits of Weighted Design
The 1.5 kg weight offers a calming, grounded sensation that helps reduce stress and anxiety, catering to a wide age range from children over 3 years to adults.
Broadening the Target Market
While primarily designed for children, Hug-A-Lumps are also perfect for teens and 'kidults' seeking a study or work companion that promotes focus and relaxation.
Accessible and Affordable
Set to release in the U.S. on August 1, 2024, these plush toys are priced below £20, making them an affordable comfort solution available through various retailers.
Collect Them All
With eight different characters to choose from, why settle for one? Create a collection for a playful coping strategy and an engaging cuddle adventure.