ZURU's Hug-A-Lumps: The Plush Companions for Comfort and Calm

Discover the Hug-A-Lumps Experience

Introducing Hug-A-Lumps by ZURU, a delightful series of weighted plush toys designed to provide cozy comfort and stress relief. Each character, crafted from super-soft velour, offers the soothing weight reminiscent of a comforting blanket.

Meet Your New Plush Friends

The initial lineup features eight charming characters: Dino, Duck, Pug, Kitten, Crocodile, Sloth, Goose, and Bunny. These plushies are not just toys; they're companions that bring joy to children and adults alike.

Benefits of Weighted Design

The 1.5 kg weight offers a calming, grounded sensation that helps reduce stress and anxiety, catering to a wide age range from children over 3 years to adults.

Broadening the Target Market

While primarily designed for children, Hug-A-Lumps are also perfect for teens and 'kidults' seeking a study or work companion that promotes focus and relaxation.

Accessible and Affordable

Set to release in the U.S. on August 1, 2024, these plush toys are priced below £20, making them an affordable comfort solution available through various retailers.

Collect Them All

With eight different characters to choose from, why settle for one? Create a collection for a playful coping strategy and an engaging cuddle adventure.