Toikido and Ed Sheeran’s Tingly Ted’s: A Hot New Licensing Deal

Partnership Details

Toikido, a creative product and entertainment studio, has entered into a licensing agreement with Tingly Ted's, a hot sauce brand inspired by musician Ed Sheeran. This collaboration aims to produce a variety of branded products, including toys, collectibles, accessories, and apparel.

Background on Tingly Ted's

Tingly Ted's was conceived by Ed Sheeran due to his interest in hot sauce and ketchup. The brand, which features a mascot named Ted the Grumpy Bear, offers a mildly spicy sauce that is now available in major supermarkets in the UK. The brand's mission is to add a little extra to everyday meals.

Collaboration with Toikido

The partnership between Toikido and Tingly Ted's allows the brand to extend its creativity beyond the kitchen and into everyday life. Ed Sheeran expressed his excitement about seeing Ted the Grumpy Bear featured on various products such as T-shirts and plush toys. This collaboration aligns perfectly with Toikido's mission of creating creative product-led IP (Intellectual Property).

Ed Sheeran: "Tingly Ted's is all about adding a little extra to everyday meals. Partnering with Toikido allows us to extend that creativity beyond the kitchen and into everyday life. I’m excited to see Ted the Grumpy Bear on everything from T-shirts to plush toys."

Darran Garnham, CEO of Toikido: "Tingly Ted's combines Ed Sheeran’s creativity with a distinctive, fun product. Toikido is a creative product-led IP studio, and this collaboration with Tingly Ted’s aligns perfectly with our mission. We can’t wait to bring these products to fans worldwide."

Expected Products

The partnership will result in a wide range of products, including toys, collectibles, accessories, and apparel. These items will feature the mascot Ted the Grumpy Bear and are expected to be available to fans worldwide. For more information on Toikido’s current offerings, readers can visit toikido.com. This licensing deal highlights the growing trend of consumer brands expanding into the toy and collectibles market, leveraging their existing brand recognition to create engaging and fun products for a broader audience.