An excited crowd of executives and industry leaders attending a licensing summit.

XTracks' 'The Future of Licensing' Executive Summit 2024

Event Overview

Join us at XTracks' 'The Future of Licensing' Executive Summit on Thursday, September 12, 2024. This exclusive event will take place at the Los Angeles offices of United Talent Agency (UTA) and is set to bring together senior industry leaders, renowned futurists, and innovative consumer product experts. The summit will delve into the transformative power of AI, emerging consumer habits, and cutting-edge e-commerce technologies, all crucial topics shaping the licensing industry.

Event Details

  • Date and Time: Thursday, September 12, 2024, from 9:00 AM to 6:30 PM PDT
  • Location: United Talent Agency, 9336 Civic Center Drive, Beverly Hills, CA 90210
  • Tickets: Limited to 100 attendees, available for $329. Ticket includes a full day of content, networking, lunch, coffee breaks, and a cocktail reception.

Event Agenda

The summit will feature a carefully curated agenda focusing on the most pressing issues in the licensing industry. Key highlights include:

  • Groundbreaking Research: 'AI Takes Center Stage - The Real-Time Impact of AI on Creative Media and Marketing' by UTA IQ.
  • AI Panels: Insightful discussions on the significant impact of AI on the licensing business, providing practical tools and strategies for AI integration and legal navigation.
  • Masterclasses and Panels: Diverse topics covering sports, food, and entertainment licensing, retail advancements, experiential brand connections, influencers, YouTube, TikTok shops, and pivotal toy industry issues.
  • Keynote and Workshop: 'Unleashing the Power of AI' keynote by TrendHunter’s Futurist, Mark Onufer, and a workshop by Business Insider’s CMO-to-Watch, Robin Zucker, on AI tools for trend-tracking, storytelling, product development, and social listening.

Collaborations and Partnerships

XTracks is proud to collaborate with United Talent Agency (UTA) and Genna Rosenberg from GennComm LLC. This summit aligns with the LA Fall Toy Previews, marking an essential event for the toy industry.

Speakers and Experts

  • Mark Onufer: TrendHunter’s Futurist, leading the keynote and workshop on AI.
  • Robin Zucker: Business Insider’s CMO-to-Watch, discussing AI tools for various marketing and development processes.
  • Nolan Heimann Partner, Licensing Attorney David: Providing legal insights on AI integration.

For media inquiries, please contact Genna@GennComm.com. This summit promises a comprehensive view of future trends and technologies impacting the licensing industry, making it an essential gathering for senior licensing and toy executives.

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