Navigating the LA Fall Toy Preview: Essential Tools for Attendees
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Event Overview
The LA Fall Toy Preview will take place from September 9 to 13, 2024, in the Greater Los Angeles area. Primary locations include 1960 on Grand, OPEN/Spaces at OPEN, Regus, and The Toy Association’s space in El Segundo. Nearly 300 companies will be exhibiting at various locations, including the growing El Segundo Toy District.
Navigation Tools
Digital Directory
A new website, toypreviews.la, has been launched to help visitors navigate the event. This living directory contains useful information about companies exhibiting at different locations.
The Toy Association’s Digital Directory
The Toy Association offers a digital directory available on the Apple App Store and Google Play, including tenant search, scheduling options, and details on The Toy Association’s Market Week.
Print Directory
For those who prefer a traditional approach, The Toy Book will publish a print directory highlighting a mix of permanent, semi-permanent, and temporary showrooms throughout the area.
Additional Resources
LA Fall Preview App
The Toy Association has developed an LA Fall Preview App, similar to the official Toy Fair app, featuring tenant search, scheduling options, and Market Week details.
On-Site Support
Members of The Toy Book team, including Vice President & Group Publisher Jackie Breyer, Editor-in-Chief James Zahn, and Executive Director of Sales & Marketing James “JD” Devin, will be on the ground to support attendees from September 9 to 13.
Event Details
Market Week
The Toy Association’s Market Week will provide a platform for industry members to meet with manufacturers in showrooms across LA, including El Segundo and Malibu. The space at 2250 East Imperial Highway in El Segundo will be available for meetings throughout September.
Networking Opportunities
A free networking party hosted by The Toy Association will provide excellent opportunities for industry professionals to connect.
Future Plans
The Toy Association notes that while plans for an LA presence beyond 2024 are not yet confirmed, a future LA presence is likely. This marketplace is a solution for 2024 and may continue to serve the industry in future years.