Miniso's 200th Store Opens at Santa Monica's Third Street Promenade

Miniso's Major Milestone

On August 24, 2024, Miniso celebrated the opening of its 200th U.S. location at the iconic Third Street Promenade in Santa Monica. This achievement marks the brand’s commitment to expanding its presence across the U.S.

Store Details

The new store, spanning over 3,700 square feet, is packed with a variety of popular merchandise. Notable brands include Sanrio, Disney, and Snoopy, with Stitch as a prominent figure adorning the store's facade and entrance.

Exclusive Products and Collaborations

• Disney Stamp Surprise Toys: A debut collection featuring beloved characters from Disney.
• IP Zones: Interactive zones featuring global IPs like Sanrio and BT21.

Store Launch Highlights

• Grand Opening Event: A showcase of innovative products like the Disney Stamp blind box series.
• Engagement Strategies: Special rewards and giveaways, including limited-edition Santa Monica-themed bags.

Global Expansion

With over 6,600 locations worldwide, Miniso’s strategic expansion continues across major markets in the U.S., evolving its global reach.

Brand Strategy

Miniso’s success rides on strategic collaborations with popular IPs and offering innovative products that resonate with evolving consumer needs.