Build-A-Bear Teams Up with Kansas City Chiefs for NFL Season

Partnership Highlights

1. Presenting Partner for Fan Engagement

Build-A-Bear is now the presenting partner for the 'KC Wolf' mascot and the Chiefs' digital Fan Cam, enhancing the game day experience with interactive elements.

2. Official Bear Brand for Chiefs

Build-A-Bear becomes the 'official bear' of the Chiefs, emphasizing fan engagement with unique merchandise.

3. Expanded Merchandise

A vast range of co-branded NFL merchandise is available, from themed bears to accessories, catering to every NFL fan.

4. Growing 'Kidults' Market

Kidults represent a huge 40% of Build-A-Bear sales, and this partnership aims to excite both adult collectors and young fans.

5. Pop Culture Connection

The partnership gains traction with Taylor Swift's Chiefs game appearances, blending sports and pop culture to boost interest.

6. Jersey Thursdays Discount

Fans in NFL jerseys receive a 10% discount at Workshops during Jersey Thursdays, promoting team spirit and savings.

Conclusion

This exciting collaboration taps into the enthusiasm of football fans across all ages, merging NFL excitement with Build-A-Bear's customizable fun, offering unique experiences and products.