A collection of miniature beauty products from ZURU Mini Brands and Ulta Beauty.

Discover the Exciting Collaboration: ZURU's Mini Brands and Ulta Beauty

Introducing the Mini Brands x Ulta Beauty Collection

ZURU’s Mini Brands has joined forces with Ulta Beauty to create an exciting beauty-themed Mini Brands collection. Kicking off from October 6, 2024, the collaboration will be available exclusively at Ulta Beauty stores and online.

What Are Mini Brands?

These are miniature replicas of full-sized products, known for their attention to detail, including detachable parts and signature designs. Each mystery capsule includes five minis, offering a surprise in every unboxing.

Brands Featured

  • Popular beauty brands involved include Monday Haircare, Urban Decay, NYX, Tarte, and e.l.f., among others.
  • With 68 different miniatures to collect, it's an enticing option for beauty enthusiasts and collectors alike.

Affordability and Sustainability

Priced at $9.99 for a pack of five, this collection is both fun and affordable. The use of Certified Recycled Plastic for capsule making also highlights their commitment to sustainability.

The Thrill of Collecting

Muffy Clince, Senior Director of Emerging Brands & Initiatives at Ulta Beauty, highlights the nostalgic experience each capsule provides, capturing the joy and community of beauty across age groups.

A Must-Shop for the Holidays

This partnership is set to become the ultimate holiday gift, offering a fun and nostalgic collection experience that resonates with fans globally.

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