Build-A-Bear Unveils Exciting Bluey Collection

Bluey Collection Launches at Build-A-Bear

Excitement is in the air as Build-A-Bear Workshop, in collaboration with BBC Studios, launches its first-ever Bluey-themed collection. Starting September 26, 2024, fans can find Bluey and Bingo plush toys available both online and in-store.

What's in the Bluey Collection?

• Make-Your-Own Plush: Create beloved characters like Bluey with her name on the left paw and her sister Bingo.
• Accessories: Add fun with Granny Janet and Rita costumes, sleepers, and t-shirts. Personalize your plush with the Bluey theme song or character phrases.

Global Phenomenon Status

Bluey has captivated audiences worldwide, ranking as the No. 1 most-watched series in the U.S. Its charm appeals to families, extending well beyond Australia.

Rising Demand

With nearly 50,000 names on the waitlist, the collection's high demand hints at a quick sell-out. Anticipation runs high among fans eager to embrace the joy and imagination of Bluey.

A Collaboration Built on Shared Values

Sharon Price John, CEO of Build-A-Bear Workshop, shares her enthusiasm about the collaboration, noting the shared values of joy, imagination, and family fun between Bluey and Build-A-Bear. This partnership underscores both brands' multi-generational appeal.

Interactive Experience at Build-A-Bear

At Build-A-Bear, guests are encouraged to engage in each step of the plush-making process—stuffing, dressing, accessorizing, and naming their plush toys. This hands-on approach fosters a cherished connection with consumers.

Commitment to Heartfelt Experiences

Since 1997, Build-A-Bear has aimed to enrich lives, now expanding through online sales and engaging content via Build-A-Bear Entertainment. The new campaign, "The Stuff You Love," celebrates over 25 years of creating cherished memories.